Is AAPL a good stock to buy?
Apple Inc. · end-of-day data as of Nov 13, 2026
- ConsensusBuy · 46
- Trendbullish
- MAs4 of 4
- MACD0.92
- Earnings in83d
- P/E39.7x
- RSI61
- Support-5.8%
- Off 52w high-1.3%
- Volume0.8x
- Bollingerupper half
- News
- FCF yield+2.6%
- Sector→ -15.8%
- 52w range$243–$361
- ATR+2.3%
- Off ATH-1.3%
- PT$337.61 -5.2%
- P/E vs own+17.5%
- P/E vs sector+35.0%
- Insiders-$97.48M
Updates with the 15-min delayed price. Not a forecast or investment advice.
Is Apple a good stock to buy?
Apple is strong on 3 of the 5 questions about the business. The price is high: 39.7 times its earnings, above its 3-year median of 33.2 (Nov 13, 2026). pretickt does not say whether to buy or sell.
- Demand steady
- Advantage some edge
- Economics very profitable
- Execution delivers
- Fragility sturdy
- Price expensive
AAPL sales growth revenue growth
+8%a year, for the last 3 yearsApple's sales grew 8% a year for 3 years, to $479B in fiscal 2026.
AAPL peers
pretickt analysis+15%its sales in 12 months, on a year before
Apple's sales grew 15% in the 12 months to Sep 26, 2026, slower than Nvidia (+83%), Broadcom (+49%), TSMC (+36%) and Microsoft (+18%).
AAPL sales by business revenue by segment
53%of its sales from iPhoneiPhone brought Apple 53% of its sales in fiscal 2026; Service 26%.
AAPL return on capital ROIC
pretickt analysis203%earned before tax on the money invested in itApple earned 203% before tax on the capital invested in it in the 12 months to Sep 26, 2026; Nvidia 81%, TSMC 66%, Broadcom 32% and Microsoft 28%.
AAPL margin on each sale gross margin
49%left after making the productApple kept 49% of each sale after making the product in the 12 months to Sep 26, 2026; its peers' median is 68%.
AAPL margin after costs profit margin
33%of sales left after running the businessApple's operating margin was 33% in the 12 months to Sep 26, 2026, against 30% in fiscal 2023.
AAPL cash generated free cash flow
$136Bcash left after investing, last 12 monthsApple generated $136B of free cash flow in the 12 months to Sep 26, 2026, about as much as its reported profit.
AAPL earnings vs estimates
8 of 8quarters above the analysts' estimateApple beat the analysts' profit estimate in each of its last 8 quarters, the latest on Nov 2, 2026.
AAPL insider selling
-$210Msold, net, by its executives in 12 monthsApple's executives and directors sold a net $210M of shares in the 12 months to Nov 13, 2026; none bought.
AAPL number of employees
+1%more people in a yearApple had 167,000 employees at the end of fiscal 2026, 1% more than a year before.
AAPL CEO pay
$74.29Mfor fiscal 2025, 77% of it in stock and optionsApple paid its CEO $74.29M for fiscal 2025, 77% of it in stock and options.
AAPL financial health Altman Z-score
13.1Altman Z-score, safe above 3Apple's Altman Z-score is 13.1 (Nov 13, 2026), above 3, where the safe zone starts.
AAPL quality checks Piotroski score
9 of 9checks passedApple passes all 9 Piotroski checks in the 12 months to Sep 26, 2026.
AAPL in past recessions
pretickt analysis+6%its sales in the worst oneApple's sales grew through each of the last 2 US recessions (2008–09 and 2020).
AAPL price vs profit P/E ratio
39.7×a year's earningsApple's P/E ratio is 39.7 (Nov 13, 2026), above its 3-year median of 33.2.
AAPL price vs peers
pretickt analysis39.7×a year's earnings, against its peersInvestors pay 39.7 times Apple's earnings (Nov 13, 2026), more than for Microsoft (27.4), TSMC (25.8) and Nvidia (20.6), less than for Broadcom (44.3).
AAPL analysts' target price target
-5%to their average targetAnalysts' average price target for Apple is $338, 5% below the Nov 13, 2026 close of $356.27.
AAPL analyst ratings, 90 days
pretickt analysisRothschild & Coupgrade Loop Capitaldowngrade China Renaissanceupgrade
In the 90 days to Nov 13, 2026, Rothschild & Co and China Renaissance upgraded Apple; Loop Capital downgraded it.
AAPL growth priced in fair value
pretickt analysis+16%a year, for ten years, to be worth the priceAt $356.27 a share, Apple's free cash flow must grow about 16% a year for ten years to be worth the price (Nov 13, 2026).
What is Apple's P/E ratio?
Apple's P/E ratio is 39.7 (Nov 13, 2026), above its 3-year median of 33.2. Investors pay 39.7 times Apple's earnings (Nov 13, 2026), more than for Microsoft (27.4), TSMC (25.8) and Nvidia (20.6), less than for Broadcom (44.3).
Is Apple profitable?
Apple's operating margin was 33% in the 12 months to Sep 26, 2026, against 30% in fiscal 2023. Apple generated $136B of free cash flow in the 12 months to Sep 26, 2026, about as much as its reported profit.
Are insiders selling Apple stock?
Apple's executives and directors sold a net $210M of shares in the 12 months to Nov 13, 2026; none bought.
How does Apple make money?
iPhone brought Apple 53% of its sales in fiscal 2026; Service 26%.
Who owns Apple stock?
6,500 institutions hold 66% of Apple's shares (Jun 30, 2026); Vanguard, BlackRock and State Street added shares that quarter.
How many employees does Apple have?
Apple had 167,000 employees at the end of fiscal 2026, 1% more than a year before.
From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.