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Why is BF.B stock moving?

Brown-Forman Corporation · end-of-day data as of Oct 16, 2026

Brown-Forman Corporation
BF.B · $13.35B
$28.88+11.7%last 60 sessions · close Oct 16, 2026
$22.42$30.0952 weeks
Hold · 18 analysts
  • P/E vs own+11.3%
  • P/E vs sector-19.4%
  • Target upside—
  • Off 52w high-4.0%
  • InsidersNone in 90d
  • FCF yield+6.9%
  • Earnings in48d
  • Trendbearish
  • Sector▲ +2.6%
  • RSI71
  • MA20×50↑ in ~4d
  • Volume1.4x
  • Support-2.3%
  • Resistance+2.7%

The move, split

Brown-Forman Corporation (BF.B) rose 1.0% on Oct 16, 2026.

The market (SPY) fell 1.1%; Consumer Defensive stocks rose 1.0%. Most of the move came from its sector.

Market (SPY)-1.1%
Consumer Defensive sector+2.1%
BF.B specific+0.1%

0 stories on the day (30-day average 0.2).

Market = SPY. Sector = equal-weight average of the tracked companies in the same sector, net of the market.

Context

  • News0.00
  • Volume1.4x
  • Off 52w high-4.0%
  • Sector▲ +2.6%
  • Earnings in48d

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