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The Hershey Company (HSY)

Consumer Defensive · end-of-day data as of Oct 16, 2026

The Hershey Company
HSY · $34.32B
$170.83-1.2%last 60 sessions · close Oct 16, 2026
$157.56$232.6652 weeks
Hold · 23 analystsPT $201.97 +18.2%
  • P/E vs own-30.5%
  • P/E vs sector-0.3%
  • Target upside+18.2%
  • Off 52w high-26.6%
  • Insiders-$109M
  • FCF yield+7.4%
  • Earnings in13d
  • Trendsideways
  • Sector▲ +2.6%
  • RSI60
  • MA20×50—
  • Volume1.4x
  • Support-0.6%
  • Resistance+4.5%

The average 12-month analyst price target for HSY is $201.97, 18.2% above the last close of $170.83 on Oct 16, 2026; targets range from $178.81 to $249.55. Rating consensus: Hold.

Snapshot

  • P/E23.3x
  • P/E vs sector-0.3%
  • P/E vs own-30.5%
  • Target upside+18.2%
  • ConsensusHold
  • Market cap$34.32B
  • FCF yield+7.4%
  • Insiders-$109M
  • Earnings in13d
  • News

Why it moved

The Hershey Company (HSY) rose 1.3% on Oct 16, 2026.

The market (SPY) fell 1.1%; Consumer Defensive stocks rose 1.0%. Most of the move came from its sector.

Market (SPY)-1.1%
Consumer Defensive sector+2.1%
HSY specific+0.3%

1 story on the day (30-day average 1.1).

Market = SPY. Sector = equal-weight average of the tracked companies in the same sector, net of the market.

Price and events

⇔⇕$162$184$206$228Oct 25Jan 26Apr 26Jul 26Oct 26EADAAAEDEADAEDE

Last close $170.83 · -5.8% over 1y · E earnings · D dividend · S split · A analyst rating change

Technicals

  • Trendsideways
  • Sector▲ +2.6%
  • MAs20▲ 50▼ 100▼ 200▼
  • Above MAs1 of 4 above
  • MA20×50—
  • RSI60
  • Support-0.6%
  • Resistance+4.5%
  • Off 52w high-26.6%
  • Off ATH-31.8%
  • 52w range$170.83
  • Bollingerupper half
  • MACD1.46
  • ATR+2.0%
  • Volume1.4x

Analyst price targets

Low$178.81
Average$201.97
Median$195.30
High$249.55
Upside+18.2%

15 firms with a target in the last 12 months · last close $170.83 · as of Oct 16, 2026

⇔⇕$73.54$123$172$222$271Oct 25Mar 26Aug 26Jan 27Jun 27+10%+26%-52%+44%+25%+53%+16%+5%
— actual price● bullish target● bearish targethover a dot to see the analysts behind it · wheel or drag to move through time · drag the price axis on the right to stretch it · double-click resets

Strong buy 2 · Buy 6 · Hold 14 · Sell 1 · Strong sell 0

Revenue and free cash flow

Q2 FY2026: Revenue +6.6% year over year, free cash flow 11.8% of revenue, operating margin 23.1%.

RevenueFree cash flow
Q3 FY2024Q4 FY2024Q1 FY2025Q2 FY2025Q3 FY2025Q4 FY2025Q1 FY2026Q2 FY2026
Q2 FY2026Jun 28, 2026$2.79B2.26$329M45.3%23.1%16.4%
Q1 FY2026Mar 29, 2026$3.1B2.13$354M39.4%20.6%14.0%
Q4 FY2025Dec 31, 2025$3.09B1.57$715M37.0%14.4%10.4%
Q3 FY2025Sep 28, 2025$3.18B1.36$1.15B31.6%12.9%8.7%
Q2 FY2025Jun 29, 2025$2.61B0.31-$46.47M30.5%7.4%2.4%
Q1 FY2025Mar 30, 2025$2.81B1.10$251M33.7%13.2%8.0%
Q4 FY2024Dec 31, 2024$2.89B3.92$807M54.0%32.5%27.6%
Q3 FY2024Sep 29, 2024$2.99B2.20$567M41.3%20.5%14.9%

Peers

20D
1MDLZMondelez International, Inc.$63.91+1.4%-0.8%+5.4%23.5$81.57B
2ADMArcher-Daniels-Midland Company$82.61-0.4%-6.2%-4.9%22.6$39.81B
3ELThe Estée Lauder Companies Inc.$104.54-2.5%-11.7%+0.6%213.3$37.88B
4KRThe Kroger Co.$63.63+1.5%-14.8%+11.7%34.4$37.58B
5KVUEKenvue Inc.$18.91+1.3%-2.4%-5.4%21.7$36.32B
6KMBKimberly-Clark Corporation$105.57+1.4%-8.6%+11.1%18.0$35.11B
7HSYThe Hershey Company$170.83+1.3%-26.6%+18.2%23.3$34.32B
8DGDollar General Corporation$134.36+0.4%-12.7%+2.0%17.5$29.66B

Data as of Oct 16, 2026 close.

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