pretickt

Is PFG a good stock to buy?

Principal Financial Group, Inc. · end-of-day data as of Nov 13, 2026

Principal Financial
PFG · $24.12B
$113.55+0.5%
Nov 13, 2026 · close
$110$115SepOctNov9:3016:003 months +1.1%Nov 13 · close
▲ 6
  • P/E vs own-12.2%
  • P/E vs sector-13.1%
  • FCF yield+22.2%
  • MAs4 of 4
  • MACD0.22
  • Sector▲ -1.8%
Neutral
  • Earnings in87d
  • P/E12.6x
  • RSI53
  • Support-0.9%
  • Resistance+4.0%
  • Off 52w high-6.3%
  • Volume0.8x
  • Bollingerupper half
  • News2.00
  • ConsensusHold · 12
  • Trendsideways
  • 52w range$80–$121
  • ATR+2.5%
  • Off ATH-6.3%
  • InsidersNone in 90d
  • MA20×50↑ in ~3d
▼ 1
  • PT$108.40 -4.5%

Updates with the 15-min delayed price. Not a forecast or investment advice.

Is Principal Financial a good stock to buy?

Principal Financial is weak on demand and execution; economics and fragility in between. The price is low: 12.6 times its earnings, below its 3-year median of 15.3 (Nov 13, 2026). pretickt does not say whether to buy or sell.

  1. Demand shrinking
  2. Economics profitable
  3. Execution misses
  4. Fragility some risks
  5. Price below its usual
DemandDo people want more of what it sells?shrinking

PFG sales growth revenue growth

-4%a year, for the last 3 years

Principal Financial's sales fell 4% a year for 3 years, to $15.63B in fiscal 2025.

PFG analysts' forecast revenue estimates

+4%the sales they expect next fiscal year, on the last

Analysts expect Principal Financial's sales to grow 4% to $16.24B in fiscal 2026 (5 analysts).

PFG competitors

pretickt analysis-23%its sales in 12 months, on a year before

Principal Financial's sales fell 23% in the 12 months to Sep 30, 2026; Raymond James' grew 9%, Franklin Resources' grew 7%, T. Rowe Price's grew 7% and Northern Trust's grew 7%.

PFG sales by business revenue by segment

50%of its sales from Segment Retirement and Investor Services

Segment Retirement and Investor Services brought Principal Financial 50% of its sales in fiscal 2025; Benefits and Protection 30%.

EconomicsDoes it make good money?profitable

PFG margin after costs profit margin

14%of sales left after running the business

Principal Financial's operating margin was 14% in the 12 months to Sep 30, 2026, against 34% in fiscal 2022.

PFG cash generated free cash flow

$5.35Bcash left after investing, last 12 months

Principal Financial generated $5.35B of free cash flow in the 12 months to Sep 30, 2026, more than its reported profit.

PFG profit per share

-21%in its last fiscal year

Principal Financial's earnings per share fell 21% in fiscal 2025, to $5.26.

ExecutionDoes it deliver what it promises?misses

PFG earnings vs estimates

4 of 8quarters above the analysts' estimate

Principal Financial beat the analysts' profit estimate in 4 of its last 8 quarters, the latest on Oct 26, 2026.

PFG insider selling

-$5.24Msold, net, by its executives in 12 months

Principal Financial's executives and directors sold a net $5.24M of shares in the 12 months to Nov 13, 2026 ($5.24M sold, $485 bought).

PFG number of employees

0%about as many people as a year before

Principal Financial had 19,700 employees at the end of fiscal 2025, about as many as a year before.

PFG CEO pay

$13.83Mfor fiscal 2025, 64% of it in stock and options

Principal Financial paid its CEO $13.83M for fiscal 2025, 64% of it in stock and options.

Fragility risksCould something break it?some risks

PFG in past recessions

pretickt analysis-11%its sales in the worst one

Principal Financial's sales fell in each of the last 2 US recessions, by as much as 11% in fiscal 2009.

Price valuationIs the price reasonable?below its usual

PFG price vs profit P/E ratio

12.6×a year's earnings

Principal Financial's P/E ratio is 12.6 (Nov 13, 2026), below its 3-year median of 15.3.

PFG price vs assets price to book

2.0×times what its assets are worth on paper

Principal Financial trades at 2.0 times its book value (Nov 13, 2026); its competitors' median is 2.0.

PFG price vs competitors

pretickt analysis12.6×a year's earnings, against its competitors

Investors pay 12.6 times Principal Financial's earnings (Nov 13, 2026), more than for T. Rowe Price (11.0), less than for Franklin Resources (17.9), Raymond James (14.1) and Northern Trust (14.0).

PFG analysts' target price target

-5%to their average target

Analysts' average price target for Principal Financial is $108, 5% below the Nov 13, 2026 close of $113.55.

PFG growth priced in fair value

pretickt analysis-14%a year, for ten years, and still worth the price

At $113.55 a share, Principal Financial's free cash flow could shrink about 14% a year for ten years and still be worth the price (Nov 13, 2026).

What is Principal Financial's P/E ratio?

Principal Financial's P/E ratio is 12.6 (Nov 13, 2026), below its 3-year median of 15.3. Investors pay 12.6 times Principal Financial's earnings (Nov 13, 2026), more than for T. Rowe Price (11.0), less than for Franklin Resources (17.9), Raymond James (14.1) and Northern Trust (14.0).

Who are Principal Financial's biggest competitors?

pretickt compares Principal Financial with T. Rowe Price, Franklin Resources, Northern Trust and Raymond James. Principal Financial's sales fell 23% in the 12 months to Sep 30, 2026; Raymond James' grew 9%, Franklin Resources' grew 7%, T. Rowe Price's grew 7% and Northern Trust's grew 7%.

Is Principal Financial profitable?

Principal Financial's operating margin was 14% in the 12 months to Sep 30, 2026, against 34% in fiscal 2022. Principal Financial generated $5.35B of free cash flow in the 12 months to Sep 30, 2026, more than its reported profit.

Are insiders selling Principal Financial stock?

Principal Financial's executives and directors sold a net $5.24M of shares in the 12 months to Nov 13, 2026 ($5.24M sold, $485 bought).

How does Principal Financial make money?

Segment Retirement and Investor Services brought Principal Financial 50% of its sales in fiscal 2025; Benefits and Protection 30%.

How many employees does Principal Financial have?

Principal Financial had 19,700 employees at the end of fiscal 2025, about as many as a year before.

From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.