pretickt

Is ZBRA a good stock to buy?

Zebra Technologies Corporation · end-of-day data as of Nov 13, 2026

Zebra Technologies
ZBRA · $15.26B
$324.00+1.9%
Nov 13, 2026 · close
$350SepOctNov9:3016:003 months -11.6%Nov 13 · close
▲ 3
  • PT$375.22 +15.8%
  • ConsensusBuy · 17
  • FCF yield+6.5%
Neutral
  • Earnings in90d
  • P/E26.8x
  • RSI35
  • Support-0.7%
  • Resistance+4.5%
  • Off 52w high-17.5%
  • Volume0.9x
  • Bollingerlower half
  • News0.00
  • P/E vs own-3.1%
  • P/E vs sector-8.9%
  • Trendsideways
  • Sector→ -15.8%
  • 52w range$199–$393
  • ATR+4.2%
  • Off ATH-47.3%
  • InsidersNone in 90d
▼ 3
  • MAs1 of 4
  • MA20×50Death 3d ago
  • MACD-4.25

Updates with the 15-min delayed price. Not a forecast or investment advice.

Is Zebra Technologies a good stock to buy?

Zebra Technologies is strong on 2 of the 4 questions about the business; weak on demand. The price is about usual: 26.8 times its earnings, near its 3-year median of 30.6 (Nov 13, 2026). pretickt does not say whether to buy or sell.

  1. Demand shrinking
  2. Economics profits steady
  3. Execution delivers
  4. Fragility sturdy
  5. Price about usual
DemandDo people want more of what it sells?shrinking

ZBRA sales growth revenue growth

-2%a year, for the last 3 years

Zebra Technologies' sales fell 2% a year for 3 years, to $5.4B in fiscal 2025.

ZBRA analysts' forecast revenue estimates

+17%the sales they expect next fiscal year, on the last

Analysts expect Zebra Technologies' sales to grow 17% to $6.3B in fiscal 2026 (10 analysts).

ZBRA competitors

pretickt analysis+17%its sales in 12 months, on a year before

Zebra Technologies' sales grew 17% in the 12 months to Oct 3, 2026, faster than Cisco (+16%) and Motorola Solutions (+11%), slower than Lumentum (+103%) and Ciena (+33%).

ZBRA sales by business revenue by segment

67%of its sales from Enterprise Visibility Mobility, EVM

Enterprise Visibility Mobility, EVM brought Zebra Technologies 67% of its sales in fiscal 2024; Asset Intelligence Tracking, AIT 33%.

EconomicsDoes it make good money?profits steady

ZBRA cash generated free cash flow

$988Mcash left after investing, last 12 months

Zebra Technologies generated $988M of free cash flow in the 12 months to Oct 3, 2026, more than its reported profit.

ZBRA profit per share

-20%in its last fiscal year

Zebra Technologies' earnings per share fell 20% in fiscal 2025, to $8.17.

ExecutionDoes it deliver what it promises?delivers

ZBRA earnings vs estimates

7 of 8quarters above the analysts' estimate

Zebra Technologies beat the analysts' profit estimate in 7 of its last 8 quarters, the latest on Nov 3, 2026.

ZBRA insider selling

-$2.03Msold, net, by its executives in 12 months

Zebra Technologies' executives and directors sold a net $2.03M of shares in the 12 months to Nov 13, 2026 ($2.41M sold, $387K bought).

ZBRA number of employees

+8%more people in a year

Zebra Technologies had 10,700 employees at the end of fiscal 2025, 8% more than a year before.

ZBRA CEO pay

$13.89Mfor fiscal 2025, 79% of it in stock and options

Zebra Technologies paid its CEO $13.89M for fiscal 2025, 79% of it in stock and options.

Fragility risksCould something break it?sturdy

ZBRA financial health Altman Z-score

3.5Altman Z-score, safe above 3

Zebra Technologies' Altman Z-score is 3.5 (Nov 13, 2026), above 3, where the safe zone starts.

ZBRA quality checks Piotroski score

7 of 9checks passed

Zebra Technologies passes 7 of the 9 Piotroski checks in the 12 months to Oct 3, 2026; it misses on the current ratio and gross margin.

ZBRA biggest customers

59%of sales from its 3 biggest customers

Three customers, unnamed in Zebra Technologies' 10-K, made 59% of its sales in fiscal 2025.

Price valuationIs the price reasonable?about usual

ZBRA price vs profit P/E ratio

26.8×a year's earnings

Zebra Technologies' P/E ratio is 26.8 (Nov 13, 2026), near its 3-year median of 30.6.

ZBRA price vs competitors

pretickt analysis26.8×a year's earnings, against its competitors

Investors pay 26.8 times Zebra Technologies' earnings (Nov 13, 2026), more than for Cisco (25.5), less than for Ciena (62.6) and Motorola Solutions (42.7).

ZBRA analysts' target price target

+16%to their average target

Analysts' average price target for Zebra Technologies is $375, 16% above the Nov 13, 2026 close of $324.00.

ZBRA growth priced in fair value

pretickt analysis+3%a year, for ten years, to be worth the price

At $324.00 a share, Zebra Technologies' free cash flow must grow about 3% a year for ten years to be worth the price (Nov 13, 2026).

What is Zebra Technologies' P/E ratio?

Zebra Technologies' P/E ratio is 26.8 (Nov 13, 2026), near its 3-year median of 30.6. Investors pay 26.8 times Zebra Technologies' earnings (Nov 13, 2026), more than for Cisco (25.5), less than for Ciena (62.6) and Motorola Solutions (42.7).

Who are Zebra Technologies' biggest competitors?

pretickt compares Zebra Technologies with Ciena, Lumentum, Motorola Solutions and Cisco. Zebra Technologies' sales grew 17% in the 12 months to Oct 3, 2026, faster than Cisco (+16%) and Motorola Solutions (+11%), slower than Lumentum (+103%) and Ciena (+33%).

Are insiders selling Zebra Technologies stock?

Zebra Technologies' executives and directors sold a net $2.03M of shares in the 12 months to Nov 13, 2026 ($2.41M sold, $387K bought).

How does Zebra Technologies make money?

Enterprise Visibility Mobility, EVM brought Zebra Technologies 67% of its sales in fiscal 2024; Asset Intelligence Tracking, AIT 33%.

How many employees does Zebra Technologies have?

Zebra Technologies had 10,700 employees at the end of fiscal 2025, 8% more than a year before.

Who are Zebra Technologies' biggest customers?

Three customers, unnamed in Zebra Technologies' 10-K, made 59% of its sales in fiscal 2025.

From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.