Booking Holdings Inc. (BKNG)
Consumer Cyclical · end-of-day data as of Oct 16, 2026
The average 12-month analyst price target for BKNG is $238.99, 46.2% above the last close of $163.45 on Oct 16, 2026; targets range from $186.13 to $311.22. Rating consensus: Buy.
Snapshot
- P/E18.1x
- P/E vs sector-6.9%
- P/E vs own-33.7%
- Target upside+46.2%
- ConsensusBuy
- Market cap$123B
- FCF yield+7.8%
- Insiders-$17.43M
- Earnings in18d
- News
Why it moved
Booking Holdings Inc. (BKNG) fell 1.4% on Oct 16, 2026.
The market (SPY) fell 1.1%; Consumer Cyclical stocks fell 0.4%. Most of the move came from the market as a whole.
1 story on the day (30-day average 1.2).
Market = SPY. Sector = equal-weight average of the tracked companies in the same sector, net of the market.
Price and events
Last close $163.45 · -16.7% over 1y · E earnings · D dividend · S split · A analyst rating change
Technicals
- Trendsideways
- Sector▼ -2.7%
- MAs20▲ 50▼ 100▼ 200▼
- Above MAs1 of 4 above
- MA20×50—
- RSI45
- Support-0.8%
- Resistance+4.3%
- Off 52w high-25.1%
- Off ATH-29.0%
- 52w range$163.45
- Bollingerupper half
- MACD1.79
- ATR+3.4%
- Volume0.8x
Analyst price targets
26 firms with a target in the last 12 months · last close $163.45 · as of Oct 16, 2026
Strong buy 6 · Buy 26 · Hold 7 · Sell 0 · Strong sell 0
Revenue and free cash flow
Q2 FY2026: Revenue +8.1% year over year, free cash flow 49.6% of revenue, operating margin 34.0%.
| Q2 FY2026 | Jun 30, 2026 | $7.35B | 2.53 | $3.64B | 100.0% | 34.0% | 26.5% |
| Q1 FY2026 | Mar 31, 2026 | $5.53B | 1.36 | $3.11B | 100.0% | 23.0% | 19.6% |
| Q4 FY2025 | Dec 31, 2025 | $6.35B | 1.75 | $1.42B | 100.0% | 32.0% | 22.5% |
| Q3 FY2025 | Sep 30, 2025 | $9.01B | 3.38 | $1.37B | 100.0% | 43.7% | 30.5% |
| Q2 FY2025 | Jun 30, 2025 | $6.8B | 1.10 | $3.14B | 100.0% | 33.1% | 13.2% |
| Q1 FY2025 | Mar 31, 2025 | $4.76B | 0.40 | $3.16B | 100.0% | 22.3% | 7.0% |
| Q4 FY2024 | Dec 31, 2024 | $5.47B | 1.28 | $645M | 100.0% | 31.6% | 19.5% |
| Q3 FY2024 | Sep 30, 2024 | $7.99B | 2.97 | $2.3B | 100.0% | 39.8% | 31.5% |
Peers
| 20D | ||||||||
|---|---|---|---|---|---|---|---|---|
| 1 | | $163.45 | -1.4% | -25.1% | +46.2% | 18.1 | $123B | |
| 2 |  | $80.97 | -1.8% | -41.4% | +35.7% | 1.3 | $114B | |
| 3 |  | $97.52 | +0.7% | -10.1% | +14.1% | 56.0 | $111B | |
| 4 |  | $173.70 | -0.3% | -8.8% | +7.3% | 39.7 | $104B | |
| 5 |  | $277.68 | -0.8% | -18.9% | +25.6% | 17.2 | $74.25B | |
| 6 |  | $25.90 | -2.1% | -22.6% | +29.7% | 11.3 | $34.83B | |
| 7 |  | $288.95 | -1.0% | -14.7% | +8.9% | 18.0 | $33.08B | |
| 8 |  | $15.05 | -2.2% | -39.8% | +43.7% | 9.4 | $6.91B |
Data as of Oct 16, 2026 close.
Latest news
Sentiment classified by AI from the headline (green positive, red negative). Links open the publisher.