pretickt

Is BKNG a good stock to buy?

Booking Holdings Inc. · end-of-day data as of Nov 13, 2026

Booking Holdings
BKNG · $119B
$159.58-1.0%
Nov 13, 2026 · close
$150$200SepOctNov9:3016:003 months -23.2%Nov 13 · close
▲ 6
  • PT$226.26 +41.8%
  • ConsensusBuy · 37
  • P/E vs own-24.9%
  • P/E vs sector-15.2%
  • FCF yield+7.8%
  • MACD0.97
Neutral
  • Earnings in96d
  • P/E17.3x
  • RSI49
  • Support-3.0%
  • Resistance+2.2%
  • Off 52w high-27.7%
  • Volume0.6x
  • Bollingerupper half
  • News0.00
  • Trendsideways
  • Sector→ -0.7%
  • 52w range$146–$221
  • ATR+4.0%
  • Off ATH-31.7%
  • MA20×50↑ in ~6d
▼ 2
  • Insiders-$11.78M
  • MAs1 of 4

Updates with the 15-min delayed price. Not a forecast or investment advice.

Is Booking Holdings a good stock to buy?

Booking Holdings is strong on 4 of the 5 questions about the business. The price is low: 17.3 times its earnings, below its 3-year median of 28.6 (Nov 13, 2026). pretickt does not say whether to buy or sell.

  1. Demand growing
  2. Advantage hard to copy
  3. Economics profits growing
  4. Execution delivers
  5. Fragility some risks
  6. Price below its usual
DemandDo people want more of what it sells?growing

BKNG sales growth revenue growth

+16%a year, for the last 3 years

Booking Holdings' sales grew 16% a year for 3 years, to $26.92B in fiscal 2025.

BKNG analysts' forecast revenue estimates

+6%the sales they expect next fiscal year, on the last

Analysts expect Booking Holdings' sales to grow 6% to $28.66B in fiscal 2026 (21 analysts).

BKNG competitors

pretickt analysis+8%its sales in 12 months, on a year before

Booking Holdings' sales grew 8% in the 12 months to Sep 30, 2026, faster than Carnival (+5%), slower than Airbnb (+17%), Expedia (+13%) and Royal Caribbean (+10%).

BKNG sales by business revenue by segment

66%of its sales from Merchant Revenue

Merchant Revenue brought Booking Holdings 66% of its sales in fiscal 2025; Agency Revenue 30%.

Advantage moatIs it hard to copy?hard to copy

BKNG margin on each sale gross margin

68%left after making the product

Booking Holdings kept 68% of each sale after making the product in the 12 months to Sep 30, 2026; its competitors' median is 63%.

EconomicsDoes it make good money?profits growing

BKNG cash generated free cash flow

$9.24Bcash left after investing, last 12 months

Booking Holdings generated $9.24B of free cash flow in the 12 months to Sep 30, 2026, more than its reported profit.

ExecutionDoes it deliver what it promises?delivers

BKNG earnings vs estimates

7 of 8quarters above the analysts' estimate

Booking Holdings beat the analysts' profit estimate in 7 of its last 8 quarters, the latest on Nov 3, 2026.

BKNG insider selling

-$54.62Msold, net, by its executives in 12 months

Booking Holdings' executives and directors sold a net $54.62M of shares in the 12 months to Nov 13, 2026; none bought.

BKNG number of employees

0%about as many people as a year before

Booking Holdings had 24,300 employees at the end of fiscal 2025, about as many as a year before.

BKNG CEO pay

$35.42Mfor fiscal 2025, 74% of it in stock and options

Booking Holdings paid its CEO $35.42M for fiscal 2025, 74% of it in stock and options.

Fragility risksCould something break it?some risks

BKNG financial health Altman Z-score

6.4Altman Z-score, safe above 3

Booking Holdings' Altman Z-score is 6.4 (Nov 13, 2026), above 3, where the safe zone starts.

BKNG in past recessions

pretickt analysis-55%its sales in the worst one

Booking Holdings' sales fell in 1 of the last 2 US recessions, by as much as 55% in fiscal 2020.

Price valuationIs the price reasonable?below its usual

BKNG price vs profit P/E ratio

17.3×a year's earnings

Booking Holdings' P/E ratio is 17.3 (Nov 13, 2026), below its 3-year median of 28.6.

BKNG price vs competitors

pretickt analysis17.3×a year's earnings, against its competitors

Investors pay 17.3 times Booking Holdings' earnings (Nov 13, 2026), more than for Expedia (15.1) and Carnival (12.8), less than for Airbnb (35.0) and Royal Caribbean (19.1).

BKNG analysts' target price target

+42%to their average target

Analysts' average price target for Booking Holdings is $226, 42% above the Nov 13, 2026 close of $159.58.

BKNG growth priced in fair value

pretickt analysis+1%a year, for ten years, to be worth the price

At $159.58 a share, Booking Holdings' free cash flow must grow about 1% a year for ten years to be worth the price (Nov 13, 2026).

What is Booking Holdings' P/E ratio?

Booking Holdings' P/E ratio is 17.3 (Nov 13, 2026), below its 3-year median of 28.6. Investors pay 17.3 times Booking Holdings' earnings (Nov 13, 2026), more than for Expedia (15.1) and Carnival (12.8), less than for Airbnb (35.0) and Royal Caribbean (19.1).

Who are Booking Holdings' biggest competitors?

pretickt compares Booking Holdings with Airbnb, Royal Caribbean, Carnival and Expedia. Booking Holdings' sales grew 8% in the 12 months to Sep 30, 2026, faster than Carnival (+5%), slower than Airbnb (+17%), Expedia (+13%) and Royal Caribbean (+10%).

Are insiders selling Booking Holdings stock?

Booking Holdings' executives and directors sold a net $54.62M of shares in the 12 months to Nov 13, 2026; none bought.

How does Booking Holdings make money?

Merchant Revenue brought Booking Holdings 66% of its sales in fiscal 2025; Agency Revenue 30%.

How many employees does Booking Holdings have?

Booking Holdings had 24,300 employees at the end of fiscal 2025, about as many as a year before.

From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.