Is EBAY a good stock to buy?
eBay Inc. · end-of-day data as of Nov 13, 2026
- PT$127.17 +5.2%
- FCF yield+4.5%
- Trendbullish
- MAs3 of 4
- Earnings in96d
- P/E26.4x
- RSI54
- Support-2.8%
- Resistance+2.6%
- Off 52w high-5.3%
- Volume0.7x
- Bollingerlower half
- News0.00
- ConsensusHold · 32
- Sector→ -0.7%
- 52w range$78–$128
- ATR+3.0%
- Off ATH-5.3%
- MA20×50↓ in ~46d
- P/E vs own+21.3%
- P/E vs sector+29.7%
- Insiders-$16.73M
- MACD-0.50
Updates with the 15-min delayed price. Not a forecast or investment advice.
Is eBay a good stock to buy?
eBay is strong on 4 of the 5 questions about the business. The price is high: 26.4 times its earnings, above its 3-year median of 16.5 (Nov 13, 2026). pretickt does not say whether to buy or sell.
- Demand steady
- Advantage hard to copy
- Economics very profitable
- Execution delivers
- Fragility sturdy
- Price expensive
EBAY sales growth revenue growth
+4%a year, for the last 3 yearseBay's sales grew 4% a year for 3 years, to $11.1B in fiscal 2025.
EBAY analysts' forecast revenue estimates
+14%the sales they expect next fiscal year, on the lastAnalysts expect eBay's sales to grow 14% to $12.65B in fiscal 2026 (21 analysts).
EBAY competitors
pretickt analysis+16%its sales in 12 months, on a year before
eBay's sales grew 16% in the 12 months to Sep 30, 2026, faster than O'Reilly (+9%), AutoZone (+7%) and Williams-Sonoma (+2%), slower than MercadoLibre (+47%).
EBAY sales by business revenue by segment
82%of its sales from MarketplacesMarketplaces brought eBay 82% of its sales in fiscal 2025; Advertising Revenues 18%.
EBAY return on capital ROIC
pretickt analysis24%earned before tax on the money invested in iteBay earned 24% before tax on the capital invested in it in the 12 months to Sep 30, 2026; Williams-Sonoma 58%, O'Reilly 47%, AutoZone 36% and MercadoLibre 17%.
EBAY margin on each sale gross margin
73%left after making the producteBay kept 73% of each sale after making the product in the 12 months to Sep 30, 2026; its competitors' median is 49%.
EBAY margin after costs profit margin
20%of sales left after running the businesseBay's operating margin was 20% in the 12 months to Sep 30, 2026, against 24% in fiscal 2022.
EBAY cash generated free cash flow
$2.41Bcash left after investing, last 12 monthseBay generated $2.41B of free cash flow in the 12 months to Sep 30, 2026, more than its reported profit.
EBAY earnings vs estimates
8 of 8quarters above the analysts' estimateeBay beat the analysts' profit estimate in each of its last 8 quarters, the latest on Oct 28, 2026.
EBAY insider selling
-$64.96Msold, net, by its executives in 12 monthseBay's executives and directors sold a net $64.96M of shares in the 12 months to Nov 13, 2026; none bought.
EBAY number of employees
+7%more people in a yeareBay had 12,300 employees at the end of fiscal 2025, 7% more than a year before.
EBAY CEO pay
$28.46Mfor fiscal 2025, 83% of it in stock and optionseBay paid its CEO $28.46M for fiscal 2025, 83% of it in stock and options.
EBAY financial health Altman Z-score
6.6Altman Z-score, safe above 3eBay's Altman Z-score is 6.6 (Nov 13, 2026), above 3, where the safe zone starts.
EBAY quality checks Piotroski score
6 of 9checks passedeBay passes 6 of the 9 Piotroski checks in the 12 months to Sep 30, 2026; it misses on return on assets, long-term debt and the current ratio.
EBAY biggest customers
under 10%of sales from any one customerNo customer made 10% of eBay's sales in fiscal 2025.
EBAY in past recessions
pretickt analysis+2%its sales in the worst oneeBay's sales grew through each of the last 2 US recessions (2008–09 and 2020).
EBAY price vs profit P/E ratio
26.4×a year's earningseBay's P/E ratio is 26.4 (Nov 13, 2026), above its 3-year median of 16.5.
EBAY price vs competitors
pretickt analysis26.4×a year's earnings, against its competitorsInvestors pay 26.4 times eBay's earnings (Nov 13, 2026), more than for Williams-Sonoma (26.0) and AutoZone (21.4), less than for MercadoLibre (40.0) and O'Reilly (28.3).
EBAY analysts' target price target
+5%to their average targetAnalysts' average price target for eBay is $127, 5% above the Nov 13, 2026 close of $120.92.
EBAY analyst ratings, 90 days
pretickt analysisWells Fargoupgrade
In the 90 days to Nov 13, 2026, Wells Fargo upgraded eBay.
EBAY growth priced in fair value
pretickt analysis+8%a year, for ten years, to be worth the priceAt $120.92 a share, eBay's free cash flow must grow about 8% a year for ten years to be worth the price (Nov 13, 2026).
What is eBay's P/E ratio?
eBay's P/E ratio is 26.4 (Nov 13, 2026), above its 3-year median of 16.5. Investors pay 26.4 times eBay's earnings (Nov 13, 2026), more than for Williams-Sonoma (26.0) and AutoZone (21.4), less than for MercadoLibre (40.0) and O'Reilly (28.3).
Who are eBay's biggest competitors?
pretickt compares eBay with AutoZone, O'Reilly, MercadoLibre and Williams-Sonoma. eBay's sales grew 16% in the 12 months to Sep 30, 2026, faster than O'Reilly (+9%), AutoZone (+7%) and Williams-Sonoma (+2%), slower than MercadoLibre (+47%).
Is eBay profitable?
eBay's operating margin was 20% in the 12 months to Sep 30, 2026, against 24% in fiscal 2022. eBay generated $2.41B of free cash flow in the 12 months to Sep 30, 2026, more than its reported profit.
Are insiders selling eBay stock?
eBay's executives and directors sold a net $64.96M of shares in the 12 months to Nov 13, 2026; none bought.
How does eBay make money?
Marketplaces brought eBay 82% of its sales in fiscal 2025; Advertising Revenues 18%.
How many employees does eBay have?
eBay had 12,300 employees at the end of fiscal 2025, 7% more than a year before.
Who are eBay's biggest customers?
No customer made 10% of eBay's sales in fiscal 2025.
From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.