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Williams-Sonoma, Inc. (WSM)

Consumer Cyclical · end-of-day data as of Oct 16, 2026

Williams-Sonoma, Inc.
WSM · $29.46B
$250.16+10.7%last 60 sessions · close Oct 16, 2026
$167.57$251.2752 weeks
Hold · 24 analystsPT $245.96 -1.7%
  • P/E vs own+15.6%
  • P/E vs sector+31.5%
  • Target upside-1.7%
  • Off 52w high-0.4%
  • Insiders-$9.12M
  • FCF yield+4.6%
  • Earnings in33d
  • Trendbullish
  • Sector▼ -2.7%
  • RSI67
  • MA20×50Golden 1d ago
  • Volume1.6x
  • Support-4.3%
  • Resistance—

The average 12-month analyst price target for WSM is $245.96, 1.7% below the last close of $250.16 on Oct 16, 2026; targets range from $189.35 to $274.17. Rating consensus: Hold.

Snapshot

  • P/E25.6x
  • P/E vs sector+31.5%
  • P/E vs own+15.6%
  • Target upside-1.7%
  • ConsensusHold
  • Market cap$29.46B
  • FCF yield+4.6%
  • Insiders-$9.12M
  • Earnings in33d
  • News0.00

Why it moved

Williams-Sonoma, Inc. (WSM) fell 0.4% on Oct 16, 2026.

The market (SPY) fell 1.1%; Consumer Cyclical stocks fell 0.4%. Most of the move came from the market as a whole.

Market (SPY)-1.1%
Consumer Cyclical sector+0.7%
WSM specific0.0%

0 stories on the day (30-day average 0.8).

Market = SPY. Sector = equal-weight average of the tracked companies in the same sector, net of the market.

Price and events

⇔⇕$173$197$222$246Oct 25Jan 26Apr 26Jul 26Oct 26DEDAEADEDAEDE

Last close $250.16 · +35.7% over 1y · E earnings · D dividend · S split · A analyst rating change

Technicals

  • Trendbullish
  • Sector▼ -2.7%
  • MAs20▲ 50▲ 100▲ 200▲
  • Above MAs4 of 4 above
  • MA20×50Golden 1d ago
  • RSI67
  • Support-4.3%
  • Resistance—
  • Off 52w high-0.4%
  • Off ATH-0.4%
  • 52w range$250.16
  • Bollingerabove upper
  • MACD1.74
  • ATR+2.7%
  • Volume1.6x

Analyst price targets

Low$189.35
Average$245.96
Median$257.64
High$274.17
Upside-1.7%

13 firms with a target in the last 12 months · last close $250.16 · as of Oct 16, 2026

⇔⇕$162$192$221$250$279Oct 25Feb 26Jun 26Oct 26Feb 27Jun 27-26%-16%-20%+2%
— actual price● bullish target● bearish targethover a dot to see the analysts behind it · wheel or drag to move through time · drag the price axis on the right to stretch it · double-click resets

Strong buy 2 · Buy 9 · Hold 11 · Sell 1 · Strong sell 1

Revenue and free cash flow

Q2 FY2026: Revenue +6.7% year over year, free cash flow 24.5% of revenue, operating margin 22.9%.

RevenueFree cash flow
Q3 FY2024Q4 FY2024Q1 FY2025Q2 FY2025Q3 FY2025Q4 FY2025Q1 FY2026Q2 FY2026
Q2 FY2026Aug 2, 2026$1.96B2.84$481M51.6%22.9%17.3%
Q1 FY2026May 3, 2026$1.81B1.93$98.64M43.9%16.2%12.8%
Q4 FY2025Feb 1, 2026$2.36B3.04$517M46.9%20.3%15.6%
Q3 FY2025Nov 2, 2025$1.88B1.96$249M46.1%17.0%12.8%
Q2 FY2025Aug 3, 2025$1.84B2.00$231M47.1%17.9%13.5%
Q1 FY2025May 4, 2025$1.73B1.85$60.7M44.3%16.8%13.4%
Q4 FY2024Jan 31, 2025$2.46B3.07$566M45.2%20.1%15.6%
Q3 FY2024Oct 27, 2024$1.8B1.96$170M46.7%17.8%13.8%

Peers

20D
1ORLYO'Reilly Automotive, Inc.$89.27+0.9%-12.2%+19.1%28.4$72.22B
2EBAYeBay Inc.$120.28-2.1%-2.1%-2.4%24.9$53.52B
3AZOAutoZone, Inc.$3,120.59+2.0%-22.6%+16.2%20.5$50.94B
4WSMWilliams-Sonoma, Inc.$250.16-0.4%-0.4%-1.7%25.6$29.46B
5CASYCasey's General Stores, Inc.$689.22+2.3%-24.7%+17.8%33.2$25.47B
6ULTAUlta Beauty, Inc.$592.94-2.7%-16.1%+6.3%21.6$25.35B
7BBYBest Buy Co., Inc.$92.63-1.6%-2.3%-10.9%15.4$19.43B
8TSCOTractor Supply Company$33.16-0.6%-39.8%+15.3%17.3$17.28B

Data as of Oct 16, 2026 close.

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