Is WSM a good stock to buy?
Williams-Sonoma, Inc. · end-of-day data as of Nov 13, 2026
- ConsensusBuy · 23
- FCF yield+4.5%
- Trendbullish
- MAs3 of 4
- Earnings in5d
- P/E26.0x
- RSI52
- Support-5.8%
- Off 52w high-7.4%
- Volume1.3x
- Bollingerlower half
- News
- Sector→ -0.7%
- 52w range$166–$274
- ATR+3.5%
- Off ATH-7.4%
- PT$248.58 -2.2%
- P/E vs own+17.4%
- P/E vs sector+27.8%
- Insiders-$8.74M
- MACD-1.17
Updates with the 15-min delayed price. Not a forecast or investment advice.
Is Williams-Sonoma a good stock to buy?
Williams-Sonoma is strong on 3 of the 5 questions about the business; weak on demand. The price is high: 26.0 times its earnings, above its 3-year median of 19.4 (Nov 13, 2026). pretickt does not say whether to buy or sell.
- Demand shrinking
- Advantage hard to copy
- Economics profitable
- Execution delivers
- Fragility sturdy
- Price expensive
WSM sales growth revenue growth
-3%a year, for the last 3 yearsWilliams-Sonoma's sales fell 3% a year for 3 years, to $7.81B in fiscal 2025.
WSM analysts' forecast revenue estimates
+6%the sales they expect next fiscal year, on the lastAnalysts expect Williams-Sonoma's sales to grow 6% to $8.27B in fiscal 2026 (17 analysts).
WSM competitors
pretickt analysis+2%its sales in 12 months, on a year before
Williams-Sonoma's sales grew 2% in the 12 months to Aug 2, 2026, faster than Best Buy (+1%), slower than Casey's (+14%), Ulta Beauty (+11%) and Tractor Supply (+4%).
WSM sales by business revenue by segment
38%of its sales from Pottery BarnPottery Barn brought Williams-Sonoma 38% of its sales in fiscal 2025; West Elm 24%.
WSM return on capital ROIC
pretickt analysis58%earned before tax on the money invested in itWilliams-Sonoma earned 58% before tax on the capital invested in it in the 12 months to Aug 2, 2026; Best Buy 36%, Ulta Beauty 32%, Casey's 17% and Tractor Supply 15%.
WSM margin on each sale gross margin
47%left after making the productWilliams-Sonoma kept 47% of each sale after making the product in the 12 months to Aug 2, 2026; its competitors' median is 28%.
WSM margin after costs profit margin
19%of sales left after running the businessWilliams-Sonoma's operating margin was 19% in the 12 months to Aug 2, 2026, against 17% in fiscal 2022.
WSM cash generated free cash flow
$1.35Bcash left after investing, last 12 monthsWilliams-Sonoma generated $1.35B of free cash flow in the 12 months to Aug 2, 2026, more than its reported profit.
WSM earnings vs estimates
8 of 8quarters above the analysts' estimateWilliams-Sonoma beat the analysts' profit estimate in each of its last 8 quarters, the latest on Aug 26, 2026.
WSM insider selling
-$49.75Msold, net, by its executives in 12 monthsWilliams-Sonoma's executives and directors sold a net $49.75M of shares in the 12 months to Nov 13, 2026; none bought.
WSM number of employees
+1%more people in a yearWilliams-Sonoma had 19,800 employees at the end of fiscal 2025, 1% more than a year before.
WSM CEO pay
$33.3Mfor fiscal 2025, 57% of it in stock and optionsWilliams-Sonoma paid its CEO $33.3M for fiscal 2025, 57% of it in stock and options.
WSM financial health Altman Z-score
8.3Altman Z-score, safe above 3Williams-Sonoma's Altman Z-score is 8.3 (Nov 13, 2026), above 3, where the safe zone starts.
WSM quality checks Piotroski score
7 of 9checks passedWilliams-Sonoma passes 7 of the 9 Piotroski checks in the 12 months to Aug 2, 2026; it misses on the current ratio and sales for its assets.
WSM in past recessions
pretickt analysis-15%its sales in the worst oneWilliams-Sonoma's sales fell in 1 of the last 2 US recessions, by as much as 15% in fiscal 2008.
WSM price vs profit P/E ratio
26.0×a year's earningsWilliams-Sonoma's P/E ratio is 26.0 (Nov 13, 2026), above its 3-year median of 19.4.
WSM price vs competitors
pretickt analysis26.0×a year's earnings, against its competitorsInvestors pay 26.0 times Williams-Sonoma's earnings (Nov 13, 2026), more than for Ulta Beauty (24.1), Tractor Supply (19.6) and Best Buy (17.3), less than for Casey's (34.3).
WSM analysts' target price target
-2%to their average targetAnalysts' average price target for Williams-Sonoma is $249, 2% below the Nov 13, 2026 close of $254.05.
WSM growth priced in fair value
pretickt analysis+8%a year, for ten years, to be worth the priceAt $254.05 a share, Williams-Sonoma's free cash flow must grow about 8% a year for ten years to be worth the price (Nov 13, 2026).
What is Williams-Sonoma's P/E ratio?
Williams-Sonoma's P/E ratio is 26.0 (Nov 13, 2026), above its 3-year median of 19.4. Investors pay 26.0 times Williams-Sonoma's earnings (Nov 13, 2026), more than for Ulta Beauty (24.1), Tractor Supply (19.6) and Best Buy (17.3), less than for Casey's (34.3).
Who are Williams-Sonoma's biggest competitors?
pretickt compares Williams-Sonoma with Ulta Beauty, Casey's, Best Buy and Tractor Supply. Williams-Sonoma's sales grew 2% in the 12 months to Aug 2, 2026, faster than Best Buy (+1%), slower than Casey's (+14%), Ulta Beauty (+11%) and Tractor Supply (+4%).
Is Williams-Sonoma profitable?
Williams-Sonoma's operating margin was 19% in the 12 months to Aug 2, 2026, against 17% in fiscal 2022. Williams-Sonoma generated $1.35B of free cash flow in the 12 months to Aug 2, 2026, more than its reported profit.
Are insiders selling Williams-Sonoma stock?
Williams-Sonoma's executives and directors sold a net $49.75M of shares in the 12 months to Nov 13, 2026; none bought.
How does Williams-Sonoma make money?
Pottery Barn brought Williams-Sonoma 38% of its sales in fiscal 2025; West Elm 24%.
How many employees does Williams-Sonoma have?
Williams-Sonoma had 19,800 employees at the end of fiscal 2025, 1% more than a year before.
From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.