Is GOOG a good stock to buy?
Alphabet Inc. · end-of-day data as of Nov 13, 2026
- PT$399.61 +36.6%
- ConsensusBuy · 60
- P/E vs own-29.4%
- MACD1.13
- Earnings in82d
- P/E15.3x
- RSI39
- Support-5.8%
- Resistance+1.6%
- Off 52w high-27.7%
- Volume0.7x
- Bollingerlower half
- News
- FCF yield+0.5%
- P/E vs sector-6.9%
- Trendsideways
- 52w range$271–$404
- ATR+3.5%
- Off ATH-27.7%
- Insiders-$79.24K
- MAs0 of 4
- Sector▼ -7.1%
Updates with the 15-min delayed price. Not a forecast or investment advice.
Is Alphabet a good stock to buy?
Alphabet is strong on 3 of the 5 questions about the business. The price is low: 15.3 times its earnings, below its 3-year median of 22.8 (Nov 13, 2026). pretickt does not say whether to buy or sell.
- Demand growing
- Advantage some edge
- Economics very profitable
- Execution mixed
- Fragility sturdy
- Price below its usual
GOOG sales growth revenue growth
+13%a year, for the last 3 yearsAlphabet's sales grew 13% a year for 3 years, to $403B in fiscal 2025.
GOOG analysts' forecast revenue estimates
+24%the sales they expect next fiscal year, on the lastAnalysts expect Alphabet's sales to grow 24% to $500B in fiscal 2026 (28 analysts).
GOOG peers
pretickt analysis+22%its sales in 12 months, on a year before
Alphabet's sales grew 22% in the 12 months to Sep 30, 2026, faster than Netflix (+15%), slower than Reddit (+62%), DoorDash (+35%) and Meta (+28%).
GOOG sales by business revenue by segment
56%of its sales from Google Search & otherGoogle Search & other brought Alphabet 56% of its sales in fiscal 2025; Google Cloud 15%.
GOOG return on capital ROIC
pretickt analysis21%earned before tax on the money invested in itAlphabet earned 21% before tax on the capital invested in it in the 12 months to Sep 30, 2026; Netflix 43%, Reddit 40%, Meta 21% and DoorDash 13%.
GOOG margin on each sale gross margin
61%left after making the productAlphabet kept 61% of each sale after making the product in the 12 months to Sep 30, 2026; its peers' median is 66%.
GOOG margin after costs profit margin
33%of sales left after running the businessAlphabet's operating margin was 33% in the 12 months to Sep 30, 2026, against 26% in fiscal 2022.
GOOG cash generated free cash flow
$19.75Bcash left after investing, last 12 monthsAlphabet generated $19.75B of free cash flow in the 12 months to Sep 30, 2026, less than its reported profit.
GOOG earnings vs estimates
5 of 6quarters above the analysts' estimateAlphabet beat the analysts' profit estimate in 5 of 6 quarters, the latest on Oct 28, 2026; 2 quarters with one-time gains or charges are left out.
GOOG insider selling
-$123Msold, net, by its executives in 12 monthsAlphabet's executives and directors sold a net $123M of shares in the 12 months to Nov 13, 2026; none bought.
GOOG number of employees
+4%more people in a yearAlphabet had 190,820 employees at the end of fiscal 2025, 4% more than a year before.
GOOG financial health Altman Z-score
9.1Altman Z-score, safe above 3Alphabet's Altman Z-score is 9.1 (Nov 13, 2026), above 3, where the safe zone starts.
GOOG quality checks Piotroski score
5 of 9checks passedAlphabet passes 5 of the 9 Piotroski checks in the 12 months to Sep 30, 2026; it misses on cash against profit, long-term debt, new shares and sales for its assets.
GOOG in past recessions
pretickt analysis+9%its sales in the worst oneAlphabet's sales grew through each of the last 2 US recessions (2008–09 and 2020).
GOOG price vs profit P/E ratio
15.3×a year's earningsAlphabet's P/E ratio is 15.3 (Nov 13, 2026), below its 3-year median of 22.8.
GOOG price vs peers
pretickt analysis15.3×a year's earnings, against its peersInvestors pay 15.3 times Alphabet's earnings (Nov 13, 2026), less than for DoorDash (70.9), Meta (21.9), Reddit (20.1) or Netflix (18.0).
GOOG analysts' target price target
+37%to their average targetAnalysts' average price target for Alphabet is $400, 37% above the Nov 13, 2026 close of $292.52.
GOOG growth priced in fair value
pretickt analysis+38%a year, for ten years, to be worth the priceAt $292.52 a share, Alphabet's free cash flow must grow about 38% a year for ten years to be worth the price (Nov 13, 2026).
What is Alphabet's P/E ratio?
Alphabet's P/E ratio is 15.3 (Nov 13, 2026), below its 3-year median of 22.8. Investors pay 15.3 times Alphabet's earnings (Nov 13, 2026), less than for DoorDash (70.9), Meta (21.9), Reddit (20.1) or Netflix (18.0).
Is Alphabet profitable?
Alphabet's operating margin was 33% in the 12 months to Sep 30, 2026, against 26% in fiscal 2022. Alphabet generated $19.75B of free cash flow in the 12 months to Sep 30, 2026, less than its reported profit.
Are insiders selling Alphabet stock?
Alphabet's executives and directors sold a net $123M of shares in the 12 months to Nov 13, 2026; none bought.
How does Alphabet make money?
Google Search & other brought Alphabet 56% of its sales in fiscal 2025; Google Cloud 15%.
Who owns Alphabet stock?
At least 6,063 institutions hold 67% of Alphabet's shares, its two listed classes together (Jun 30, 2026); Vanguard, BlackRock and State Street added shares that quarter.
How many employees does Alphabet have?
Alphabet had 190,820 employees at the end of fiscal 2025, 4% more than a year before.
From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.