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NKE peers and competitors

NIKE, Inc. · end-of-day data as of Oct 16, 2026

NIKE, Inc.
NKE · $55.15B
$37.13-10.0%last 60 sessions · close Oct 16, 2026
$33.87$67.4652 weeks
Hold · 45 analystsPT $38.50 +3.7%
  • P/E vs own-40.5%
  • P/E vs sector-8.8%
  • Target upside+3.7%
  • Off 52w high-45.0%
  • Insiders-$771K
  • FCF yield+3.8%
  • Earnings in62d
  • Trendbearish
  • Sector▼ -2.7%
  • RSI58
  • MA20×50↑ in ~19d
  • Volume0.7x
  • Support-3.2%
  • Resistance+3.3%

NKE’s peers by industry and size include Hilton Worldwide Holdings (HLT), Ross Stores (ROST) and Royal Caribbean Cruises (RCL). Among these 12 companies NKE ranks 7th by market cap ($55.15B); its P/E of 17.8 compares with a median of 26.1 for its peers.

Peers by industry and size

20D
1HLTHilton Worldwide Holdings Inc.$345.12+0.6%-1.4%-1.6%50.7$77.67B
2ROSTRoss Stores, Inc.$236.89+0.9%-7.0%+18.7%28.7$75.99B
3RCLRoyal Caribbean Cruises Ltd.$277.68-0.8%-18.9%+25.6%17.2$74.25B
4GMGeneral Motors Company$83.96+0.4%-6.8%+18.9%42.4$73.67B
5ORLYO'Reilly Automotive, Inc.$89.27+0.9%-12.2%+19.1%28.4$72.22B
6CVNACarvana Co.$58.83-3.0%-38.5%+45.2%27.3$64.53B
7NKENIKE, Inc.$37.130.0%-45.0%+3.7%17.8$55.15B
8EBAYeBay Inc.$120.28-2.1%-2.1%-2.4%24.9$53.52B
9AZOAutoZone, Inc.$3,120.59+2.0%-22.6%+16.2%20.5$50.94B
10FFord Motor Company$12.43+1.0%-28.0%+20.9%—$49.57B
11YUMYum! Brands, Inc.$150.51-0.2%-9.7%+13.6%18.9$41.07B
12DECKDeckers Outdoor Corporation$85.71-1.0%-29.1%+36.0%12.2$11.67B

Data as of Oct 16, 2026 close.