pretickt

Is NKE a good stock to buy?

NIKE, Inc. · end-of-day data as of Nov 13, 2026

Nike
NKE · $56.43B
$37.99+0.6%
Nov 13, 2026 · close
$35$40SepOctNov9:3016:003 months -4.2%Nov 13 · close
▲ 3
  • P/E vs own-39.1%
  • P/E vs sector-10.7%
  • MA20×50Golden 8d ago
Neutral
  • Earnings in34d
  • P/E18.2x
  • RSI50
  • Support-1.0%
  • Resistance+6.9%
  • Off 52w high-45.1%
  • Volume0.6x
  • Bollingerlower half
  • News0.00
  • FCF yield+3.7%
  • ConsensusHold · 44
  • PT$39.27 +3.4%
  • Sector→ -0.7%
  • 52w range$32–$69
  • ATR+3.1%
  • Off ATH-78.8%
▼ 4
  • Insiders-$371K
  • Trendbearish
  • MAs1 of 4
  • MACD-0.13

Updates with the 15-min delayed price. Not a forecast or investment advice.

Is Nike a good stock to buy?

Nike is strong on 2 of the 5 questions about the business; weak on demand. The price is low: 18.2 times its earnings, below its 3-year median of 27.2 (Nov 13, 2026). pretickt does not say whether to buy or sell.

  1. Demand shrinking
  2. Advantage some edge
  3. Economics profitable
  4. Execution delivers
  5. Fragility sturdy
  6. Price below its usual
DemandDo people want more of what it sells?shrinking

NKE sales growth revenue growth

-3%a year, for the last 3 years

Nike's sales fell 3% a year for 3 years, to $46.4B in fiscal 2026.

NKE analysts' forecast revenue estimates

-8%the sales they expect next fiscal year, on the last

Analysts expect Nike's sales to fall 8% to $42.84B in fiscal 2027 (29 analysts).

NKE peers

pretickt analysis-1%its sales in 12 months, on a year before

Nike's sales fell 1% in the 12 months to Aug 31, 2026; eBay's grew 16%, AutoZone's grew 7%, Deckers' grew 6% and Ford's fell 1%.

Advantage moatIs it hard to copy?some edge

NKE return on capital ROIC

pretickt analysis19%earned before tax on the money invested in it

Nike earned 19% before tax on the capital invested in it in the 12 months to Aug 31, 2026; Deckers 80%, AutoZone 36%, eBay 24% and Ford 2%.

NKE margin on each sale gross margin

43%left after making the product

Nike kept 43% of each sale after making the product in the 12 months to Aug 31, 2026; its peers' median is 56%.

EconomicsDoes it make good money?profitable

NKE margin after costs profit margin

8%of sales left after running the business

Nike's operating margin was 8% in the 12 months to Aug 31, 2026, against 12% in fiscal 2023.

NKE cash generated free cash flow

$2.1Bcash left after investing, last 12 months

Nike generated $2.1B of free cash flow in the 12 months to Aug 31, 2026, less than its reported profit.

NKE profit per share

-3%in its last fiscal year

Nike's earnings per share fell 3% in fiscal 2026, to $2.10.

ExecutionDoes it deliver what it promises?delivers

NKE earnings vs estimates

7 of 7quarters above the analysts' estimate

Nike beat the analysts' profit estimate in all 7 quarters, the latest on Oct 1, 2026; 1 quarter with one-time gains or charges is left out.

NKE insider selling

-$534Ksold, net, by its executives in 12 months

Nike's executives and directors sold a net $534K of shares in the 12 months to Nov 13, 2026 ($7.72M sold, $7.18M bought).

NKE number of employees

-6%fewer people in a year

Nike had 73,000 employees at the end of fiscal 2026, 6% fewer than a year before.

NKE CEO pay

$36.34Mfor fiscal 2026, 88% of it in stock and options

Nike paid its CEO $36.34M for fiscal 2026, 88% of it in stock and options.

Fragility risksCould something break it?sturdy

NKE financial health Altman Z-score

3.4Altman Z-score, safe above 3

Nike's Altman Z-score is 3.4 (Nov 13, 2026), above 3, where the safe zone starts.

NKE quality checks Piotroski score

6 of 9checks passed

Nike passes 6 of the 9 Piotroski checks in the 12 months to Aug 31, 2026; it misses on cash against profit, the current ratio and sales for its assets.

NKE biggest customers

under 10%of sales from any one customer

No customer made 10% of Nike's sales in fiscal 2026.

NKE shareholders institutional ownership

pretickt analysis
  • Vanguard8.4% ▲
  • BlackRock5.5% ▼
  • Capital Group4.9% ▲
1,876institutions hold it; the largest added shares

1,876 institutions hold 66% of Nike's shares (Jun 30, 2026); Vanguard and Capital Group added shares that quarter, BlackRock sold some.

NKE in past recessions

pretickt analysis-4%its sales in the worst one

Nike's sales fell in each of the last 2 US recessions, by as much as 4% in fiscal 2020.

Price valuationIs the price reasonable?below its usual

NKE price vs profit P/E ratio

18.2×a year's earnings

Nike's P/E ratio is 18.2 (Nov 13, 2026), below its 3-year median of 27.2.

NKE price vs peers

pretickt analysis18.2×a year's earnings, against its peers

Investors pay 18.2 times Nike's earnings (Nov 13, 2026), more than for Deckers (11.5), less than for eBay (26.4) and AutoZone (21.4).

NKE analysts' target price target

+3%to their average target

Analysts' average price target for Nike is $39.27, 3% above the Nov 13, 2026 close of $37.99.

NKE analyst ratings, 90 days

pretickt analysis
  • Bairddowngrade
  • B of A Securitiesdowngrade
  • Freedom Brokerupgrade
  • Truist Securitiesdowngrade
1 up, 3 downratings raised and cut

In the 90 days to Nov 13, 2026, Freedom Broker upgraded Nike; Baird, B of A Securities and Truist Securities downgraded it.

NKE growth priced in fair value

pretickt analysis+11%a year, for ten years, to be worth the price

At $37.99 a share, Nike's free cash flow must grow about 11% a year for ten years to be worth the price (Nov 13, 2026).

What is Nike's P/E ratio?

Nike's P/E ratio is 18.2 (Nov 13, 2026), below its 3-year median of 27.2. Investors pay 18.2 times Nike's earnings (Nov 13, 2026), more than for Deckers (11.5), less than for eBay (26.4) and AutoZone (21.4).

Is Nike profitable?

Nike's operating margin was 8% in the 12 months to Aug 31, 2026, against 12% in fiscal 2023. Nike generated $2.1B of free cash flow in the 12 months to Aug 31, 2026, less than its reported profit.

Are insiders selling Nike stock?

Nike's executives and directors sold a net $534K of shares in the 12 months to Nov 13, 2026 ($7.72M sold, $7.18M bought).

Who owns Nike stock?

1,876 institutions hold 66% of Nike's shares (Jun 30, 2026); Vanguard and Capital Group added shares that quarter, BlackRock sold some.

How many employees does Nike have?

Nike had 73,000 employees at the end of fiscal 2026, 6% fewer than a year before.

Who are Nike's biggest customers?

No customer made 10% of Nike's sales in fiscal 2026.

From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.