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NOW peers and competitors

ServiceNow, Inc. · end-of-day data as of Oct 16, 2026

ServiceNow, Inc.
NOW · $147B
$141.97+43.7%last 60 sessions · close Oct 16, 2026
$83.00$189.2652 weeks
Buy · 50 analystsPT $155.87 +9.8%
  • P/E vs own+8.6%
  • P/E vs sector+165.7%
  • Target upside+9.8%
  • Off 52w high-25.0%
  • Insiders-$1.94M
  • FCF yield+3.1%
  • Earnings in12d
  • Trendbullish
  • Sector▲ +1.1%
  • RSI55
  • MA20×50↓ in ~8d
  • Volume1.4x
  • Support-4.1%
  • Resistance+0.4%

NOW’s peers by industry and size include Shopify (SHOP), Salesforce (CRM) and Uber Technologies (UBER). Among these 12 companies NOW ranks 3rd by market cap ($147B); its P/E of 88.7 compares with a median of 24.2 for its peers.

Peers by industry and size

20D
1SHOPShopify Inc.$169.52-4.8%-5.4%+3.5%113.8$220B
2CRMSalesforce, Inc.$240.70-2.4%-9.0%+17.7%22.0$198B
3NOWServiceNow, Inc.$141.97-4.4%-25.0%+9.8%88.7$147B
4UBERUber Technologies, Inc.$70.35-1.3%-29.5%+47.0%15.5$144B
5ADPAutomatic Data Processing, Inc.$288.90+1.1%0.0%-9.1%26.4$114B
6ADBEAdobe Inc.$245.20-2.6%-31.9%+13.5%13.7$95.43B
7APPAppLovin Corporation$266.13-4.7%-63.7%+81.8%20.5$89.4B
8DDOGDatadog, Inc.$247.11-7.2%-15.7%+10.9%500.6$88.73B
9CDNSCadence Design Systems, Inc.$319.51-1.5%-23.3%+25.3%63.5$87.99B
10INTUIntuit Inc.$325.15-1.5%-51.8%+25.9%19.7$86.89B
11MSTRStrategy Inc$136.83-9.6%-54.7%+80.3%—$55.06B
12VEEVVeeva Systems Inc.$310.36-0.9%-0.9%-0.4%51.0$50.25B

Data as of Oct 16, 2026 close.