pretickt

Is NOW a good stock to buy?

ServiceNow, Inc. · end-of-day data as of Nov 13, 2026

ServiceNow
NOW · $106B
$102.25+1.6%
Nov 13, 2026 · close
$100$120$140$160SepOctNov9:3016:003 months -14.4%Nov 13 · close
▲ 3
  • PT$162.91 +59.3%
  • ConsensusBuy · 49
  • FCF yield+4.5%
Neutral
  • Earnings in75d
  • P/E73.6x
  • RSI32
  • Support-1.9%
  • Resistance+1.0%
  • Off 52w high-41.6%
  • Volume0.4x
  • Bollingerlower half
  • News2.00
  • P/E vs own-5.8%
  • Trendsideways
  • Sector→ -15.8%
  • 52w range$81–$175
  • ATR+6.1%
  • Off ATH-57.3%
▼ 5
  • P/E vs sector+150.0%
  • Insiders-$1.88M
  • MAs0 of 4
  • MA20×50Death 6d ago
  • MACD-2.24

Updates with the 15-min delayed price. Not a forecast or investment advice.

Is ServiceNow a good stock to buy?

ServiceNow is strong on 2 of the 5 questions about the business; weak on advantage. The price is low: 73.6 times its earnings, below its 3-year median of 102.3 (Nov 13, 2026). pretickt does not say whether to buy or sell.

  1. Demand growing
  2. Advantage easy to copy
  3. Economics profitable
  4. Execution mixed
  5. Fragility sturdy
  6. Price below its usual
DemandDo people want more of what it sells?growing

NOW sales growth revenue growth

+22%a year, for the last 3 years

ServiceNow's sales grew 22% a year for 3 years, to $13.28B in fiscal 2025.

NOW analysts' forecast revenue estimates

+22%the sales they expect next fiscal year, on the last

Analysts expect ServiceNow's sales to grow 22% to $16.23B in fiscal 2026 (31 analysts).

NOW competitors

pretickt analysis+22%its sales in 12 months, on a year before

ServiceNow's sales grew 22% in the 12 months to Sep 30, 2026, faster than Adobe (+12%) and ADP (+7%), slower than AppLovin (+46%) and Snowflake (+32%).

NOW sales by business revenue by segment

97%of its sales from License and Service

License and Service brought ServiceNow 97% of its sales in fiscal 2025; Technology Service 3%.

Advantage moatIs it hard to copy?easy to copy

NOW return on capital ROIC

pretickt analysis8%earned before tax on the money invested in it

ServiceNow earned 8% before tax on the capital invested in it in the 12 months to Sep 30, 2026; AppLovin 163%, ADP 76%, Adobe 65% and Snowflake -39%.

NOW margin on each sale gross margin

73%left after making the product

ServiceNow kept 73% of each sale after making the product in the 12 months to Sep 30, 2026; its competitors' median is 78%.

EconomicsDoes it make good money?profitable

NOW margin after costs profit margin

10%of sales left after running the business

ServiceNow's operating margin was 10% in the 12 months to Sep 30, 2026, against 5% in fiscal 2022.

NOW cash generated free cash flow

$4.75Bcash left after investing, last 12 months

ServiceNow generated $4.75B of free cash flow in the 12 months to Sep 30, 2026, more than its reported profit.

NOW profit per share

+22%in its last fiscal year

ServiceNow's earnings per share grew 22% in fiscal 2025, to $1.67.

ExecutionDoes it deliver what it promises?mixed

NOW earnings vs estimates

6 of 8quarters above the analysts' estimate

ServiceNow beat the analysts' profit estimate in 6 of its last 8 quarters, the latest on Oct 28, 2026.

NOW insider selling

-$5.89Msold, net, by its executives in 12 months

ServiceNow's executives and directors sold a net $5.89M of shares in the 12 months to Nov 13, 2026 ($8.89M sold, $3M bought).

NOW number of employees

+11%more people in a year

ServiceNow had 29,187 employees at the end of fiscal 2025, 11% more than a year before.

NOW CEO pay

$51.55Mfor fiscal 2025, 84% of it in stock and options

ServiceNow paid its CEO $51.55M for fiscal 2025, 84% of it in stock and options.

Fragility risksCould something break it?sturdy

NOW financial health Altman Z-score

4.2Altman Z-score, safe above 3

ServiceNow's Altman Z-score is 4.2 (Nov 13, 2026), above 3, where the safe zone starts.

NOW quality checks Piotroski score

4 of 9checks passed

ServiceNow passes 4 of the 9 Piotroski checks in the 12 months to Sep 30, 2026; it misses on return on assets, long-term debt, the current ratio, gross margin and sales for its assets.

NOW biggest customers

11%of sales from its biggest customer

One customer, unnamed in ServiceNow's 10-K, made 11% of its sales in fiscal 2025.

NOW in past recessions

pretickt analysis+31%its sales in the worst one

ServiceNow's sales grew through each of the last 2 US recessions (2008–09 and 2020).

Price valuationIs the price reasonable?below its usual

NOW price vs profit P/E ratio

73.6×a year's earnings

ServiceNow's P/E ratio is 73.6 (Nov 13, 2026), below its 3-year median of 102.3.

NOW price vs competitors

pretickt analysis73.6×a year's earnings, against its competitors

Investors pay 73.6 times ServiceNow's earnings (Nov 13, 2026), more than for AppLovin (27.5), ADP (27.5) or Adobe (13.6).

NOW analysts' target price target

+59%to their average target

Analysts' average price target for ServiceNow is $163, 59% above the Nov 13, 2026 close of $102.25.

NOW growth priced in fair value

pretickt analysis+8%a year, for ten years, to be worth the price

At $102.25 a share, ServiceNow's free cash flow must grow about 8% a year for ten years to be worth the price (Nov 13, 2026).

What is ServiceNow's P/E ratio?

ServiceNow's P/E ratio is 73.6 (Nov 13, 2026), below its 3-year median of 102.3. Investors pay 73.6 times ServiceNow's earnings (Nov 13, 2026), more than for AppLovin (27.5), ADP (27.5) or Adobe (13.6).

Who are ServiceNow's biggest competitors?

pretickt compares ServiceNow with Snowflake, Adobe, ADP and AppLovin. ServiceNow's sales grew 22% in the 12 months to Sep 30, 2026, faster than Adobe (+12%) and ADP (+7%), slower than AppLovin (+46%) and Snowflake (+32%).

Is ServiceNow profitable?

ServiceNow's operating margin was 10% in the 12 months to Sep 30, 2026, against 5% in fiscal 2022. ServiceNow generated $4.75B of free cash flow in the 12 months to Sep 30, 2026, more than its reported profit.

Are insiders selling ServiceNow stock?

ServiceNow's executives and directors sold a net $5.89M of shares in the 12 months to Nov 13, 2026 ($8.89M sold, $3M bought).

How does ServiceNow make money?

License and Service brought ServiceNow 97% of its sales in fiscal 2025; Technology Service 3%.

How many employees does ServiceNow have?

ServiceNow had 29,187 employees at the end of fiscal 2025, 11% more than a year before.

Who are ServiceNow's biggest customers?

One customer, unnamed in ServiceNow's 10-K, made 11% of its sales in fiscal 2025.

From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.