pretickt

Is ULTA a good stock to buy?

Ulta Beauty, Inc. · end-of-day data as of Nov 13, 2026

Ulta Beauty
ULTA · $28.25B
$660.66+1.5%
Nov 13, 2026 · close
$600SepOctNov9:3016:003 months +27.9%Nov 13 · close
▲ 3
  • ConsensusBuy · 28
  • News
  • MAs4 of 4
Neutral
  • Earnings in20d
  • P/E24.1x
  • RSI64
  • Support-8.0%
  • Resistance+1.1%
  • Off 52w high-7.6%
  • Volume0.7x
  • Bollingerupper half
  • FCF yield+3.8%
  • Trendsideways
  • Sector→ -0.7%
  • 52w range$444–$715
  • ATR+2.7%
  • Off ATH-7.6%
▼ 5
  • PT$652.53 -1.2%
  • P/E vs own+14.8%
  • P/E vs sector+18.2%
  • Insiders-$1.41M
  • MACD-0.79

Updates with the 15-min delayed price. Not a forecast or investment advice.

Is Ulta Beauty a good stock to buy?

Ulta Beauty is strong on 3 of the 5 questions about the business. The price is high: 24.1 times its earnings, above its 3-year median of 17.5 (Nov 13, 2026). pretickt does not say whether to buy or sell.

  1. Demand steady
  2. Advantage hard to copy
  3. Economics profitable
  4. Execution delivers
  5. Fragility sturdy
  6. Price expensive
DemandDo people want more of what it sells?steady

ULTA sales growth revenue growth

+7%a year, for the last 3 years

Ulta Beauty's sales grew 7% a year for 3 years, to $12.39B in fiscal 2025.

ULTA analysts' forecast revenue estimates

+7%the sales they expect next fiscal year, on the last

Analysts expect Ulta Beauty's sales to grow 7% to $13.28B in fiscal 2026 (21 analysts).

ULTA competitors

pretickt analysis+11%its sales in 12 months, on a year before

Ulta Beauty's sales grew 11% in the 12 months to Aug 1, 2026, faster than Tractor Supply (+4%), Williams-Sonoma (+2%) and Best Buy (+1%), slower than Casey's (+14%).

Advantage moatIs it hard to copy?hard to copy

ULTA return on capital ROIC

pretickt analysis32%earned before tax on the money invested in it

Ulta Beauty earned 32% before tax on the capital invested in it in the 12 months to Aug 1, 2026; Williams-Sonoma 58%, Best Buy 36%, Casey's 17% and Tractor Supply 15%.

ULTA margin on each sale gross margin

39%left after making the product

Ulta Beauty kept 39% of each sale after making the product in the 12 months to Aug 1, 2026; its competitors' median is 28%.

EconomicsDoes it make good money?profitable

ULTA margin after costs profit margin

13%of sales left after running the business

Ulta Beauty's operating margin was 13% in the 12 months to Aug 1, 2026, against 16% in fiscal 2022.

ULTA profit per share

+1%in its last fiscal year

Ulta Beauty's earnings per share grew 1% in fiscal 2025, to $25.64.

ExecutionDoes it deliver what it promises?delivers

ULTA earnings vs estimates

7 of 8quarters above the analysts' estimate

Ulta Beauty beat the analysts' profit estimate in 7 of its last 8 quarters, the latest on Aug 27, 2026.

ULTA insider selling

-$1.84Msold, net, by its executives in 12 months

Ulta Beauty's executives and directors sold a net $1.84M of shares in the 12 months to Nov 13, 2026; none bought.

ULTA number of employees

+12%more people in a year

Ulta Beauty had 65,000 employees at the end of fiscal 2025, 12% more than a year before.

ULTA CEO pay

$15.4Mfor fiscal 2025, 62% of it in stock and options

Ulta Beauty paid its CEO $15.4M for fiscal 2025, 62% of it in stock and options.

Fragility risksCould something break it?sturdy

ULTA financial health Altman Z-score

6.9Altman Z-score, safe above 3

Ulta Beauty's Altman Z-score is 6.9 (Nov 13, 2026), above 3, where the safe zone starts.

ULTA quality checks Piotroski score

7 of 9checks passed

Ulta Beauty passes 7 of the 9 Piotroski checks in the 12 months to Aug 1, 2026; it misses on return on assets and the current ratio.

ULTA in past recessions

pretickt analysis-17%its sales in the worst one

Ulta Beauty's sales fell in 1 of the last 2 US recessions, by as much as 17% in fiscal 2020.

Price valuationIs the price reasonable?expensive

ULTA price vs profit P/E ratio

24.1×a year's earnings

Ulta Beauty's P/E ratio is 24.1 (Nov 13, 2026), above its 3-year median of 17.5.

ULTA price vs competitors

pretickt analysis24.1×a year's earnings, against its competitors

Investors pay 24.1 times Ulta Beauty's earnings (Nov 13, 2026), more than for Tractor Supply (19.6) and Best Buy (17.3), less than for Casey's (34.3) and Williams-Sonoma (26.0).

ULTA analysts' target price target

-1%to their average target

Analysts' average price target for Ulta Beauty is $653, 1% below the Nov 13, 2026 close of $660.66.

ULTA analyst ratings, 90 days

pretickt analysis
  • Wells Fargoupgrade
1 up, 0 downratings raised and cut

In the 90 days to Nov 13, 2026, Wells Fargo upgraded Ulta Beauty.

What is Ulta Beauty's P/E ratio?

Ulta Beauty's P/E ratio is 24.1 (Nov 13, 2026), above its 3-year median of 17.5. Investors pay 24.1 times Ulta Beauty's earnings (Nov 13, 2026), more than for Tractor Supply (19.6) and Best Buy (17.3), less than for Casey's (34.3) and Williams-Sonoma (26.0).

Who are Ulta Beauty's biggest competitors?

pretickt compares Ulta Beauty with Williams-Sonoma, Casey's, Best Buy and Tractor Supply. Ulta Beauty's sales grew 11% in the 12 months to Aug 1, 2026, faster than Tractor Supply (+4%), Williams-Sonoma (+2%) and Best Buy (+1%), slower than Casey's (+14%).

Is Ulta Beauty profitable?

Ulta Beauty's operating margin was 13% in the 12 months to Aug 1, 2026, against 16% in fiscal 2022.

Are insiders selling Ulta Beauty stock?

Ulta Beauty's executives and directors sold a net $1.84M of shares in the 12 months to Nov 13, 2026; none bought.

How many employees does Ulta Beauty have?

Ulta Beauty had 65,000 employees at the end of fiscal 2025, 12% more than a year before.

From the companies' statements (FMP), their filings read by pretickt, the analysts and the insiders, as of Nov 13, 2026. Each card says what a fact means for its question, never what to do with the stock: for information only, not investment advice.